Why Choose Pure Wool?

Why Choose Pure Wool?

Wool is the textile fibre obtained from majorly sheep but also from other mammals, like goats, rabbits, and camelids. As an animal fibre, wool consists of protein together with a small percentage of lipids. This makes it chemically quite distinct from cotton and other plant fibres. Despite all the technological advances in alternative synthetic materials, wool remains a unique and almost miraculous fibre with its ability to absorb a high level of moisture while simultaneously providing protection from rain showers. In addition, its resilience and natural odour resistance are unmatched.

This shouldn't come as a surprise. Wool has been biologically perfected over thousands of years while being worn next to the animal's skin. This makes it superior to other types of fibres in terms of efficiency and comfort. The complex structure of wool has been intensively studied by a number of international wool authorities too.

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Wool is naturally hygroscopic and thus has the ability to absorb moisture and transport it away from the body leaving your skin dry and comfortable. Unlike synthetic fibres like Polyester, Nylon and Acrylic - which are heavily used in mass-producing industries and especially, baby garments where sweat build-up becomes a breeding ground for bacteria.

Wools's breathability reduces the risk of your clothes taking on an unpleasant body odour and prevents bacterial growth. This quality makes your garments naturally anti-allergic and anti-microbial.


Apart from Wool being compostable, recyclable and biodegradable wool can be the perfect choice for your wardrobe stables as it can be worn both in summer and winter. It acts as a conductor of body temperature because of its absorbency and allows you to stay warm or cool during cold and hot weather.

In addition to this, wool garments do not get dirty easily and stay fresher between washes as compared to cotton and synthetics. This means fewer washes throughout the garment lifecycle. The quality not only prolongs the look-good garment life but also considerably lowers the impact on the environment, especially the ocean.

Less soap in water and no micro plastics!

The wool fibre air dries really quickly, and hence reduces energy consumption!


Wool is naturally Fire Resistant, Anti-static and provides protection against UV Rays. Wool absorbs radiation from across the entire UV spectrum and depending on the density of the fabric and how it has been treated and/or dyed, woollen apparel usually has an Ultraviolet Protection Factor (UPF) of between 20 and 50. They inhibit bacterial growth, dust mites and moulds and absorbency save from various diseases.

In recent dermatology trials, infant, adolescent, and adult eczema sufferers report reduced symptoms when wearing superfine Merino wool garments next to the skin.


Numerous scientific studies have been done on wool and sleep. Wool helps babies sleep better and gain weight faster, one of the states. It’s conducted by Cambridge University and published in numerous medical journals. When sleeping on wool, the premature babies that were part of the survey woke up less frequently and cried less during the night, researchers claim. It seems that wool is working perfectly for peaceful and truly restorative sleep.

All in all, when you think of wool, you probably think of the usual woolies that you see in your wardrobe, wool is so much better than that!

Merino wool is one of the best wools in the world because it’s so versatile and comfortable! It’s a fine merino wool (90% or better), with long fibers that are soft and smooth to the touch. The fibers are very thin but still strong, so they can be woven together into any special yarn that you need. It also has a beautiful luster that makes it look silky smooth when held up to the light…and no harmful chemicals!

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