Ayurvastra – Reawakening

Ayurvastra is more than a textile craft; it is a philosophy that rests at the intersection of healing, heritage, and conscious living. Historically, Ayurvastra garments were treated with medicinal herbs and natural elements, neem, tulsi, turmeric, sandalwood, triphala, red sandal, and countless others, each chosen for its unique restorative qualities. These fabrics were believed to calm the mind, regulate the body, and support inner balance through the gentle, continuous touch of nature.

 In today’s world, where synthetic textiles dominate and fashion cycles move faster than ever, Ayurvastra stands as a reminder of what clothing was always meant to be: pure, purposeful, and profoundly human. It is a philosophy that invites us to return to a slower, more mindful relationship with the garments we use every day.

 At Miho, Ayurvastra forms the soul of our design ideology. We are committed to reawakening this time-honoured craft by merging ancient Ayurvedic knowledge with contemporary aesthetics. Our work is built on three core pillars:

 1. Reviving Ancestral Wisdom

For generations, India has carried the knowledge of how herbs, plants, and natural dyes can influence wellbeing. However, with industrialisation and mass production, this wisdom faded into the background. Our brand exists to restore this missing connection. Through careful research, collaboration with Ayurvedic practitioners, and mindful textile processes, we are bringing Ayurvastra back into everyday living, reintroducing a fabric culture that nurtures rather than harms.

2. Crafting with Purpose and Purity

Every Ayurvastra piece is created with intentionality. We begin with natural, breathable fibres like cotton, wool, and bamboo, which are then treated using herbal formulations prepared through traditional Ayurvedic methods. These herbs are not simply dyes; they are healing botanicals chosen for their energy, potency, and therapeutic qualities. The result is fabric that is gentle on the skin, free from chemicals, and aligned with the rhythms of nature. In wearing Ayurvastra, the body receives a subtle, continual support that fosters harmony and wellness through an approach that is non-invasive and beautifully simple.

 3. Making Wellness Wearable

Our vision is to shift the perception of clothing from a purely aesthetic choice to an experience of well-being. Ayurvastra, in this context, becomes an everyday ritual, something that protects, comforts, and elevates the wearer. This philosophy extends beyond fashion; it becomes a lifestyle rooted in mindfulness, authentic self-care, and a deeper appreciation for natural processes.