Hello aspiring entrpreneures! Here is a golden opportunity for you. Over 70% of women with children below the age of 5 are now a part of the workforce. This opens up a notable market for maternity wear. Post-partum maternity wear is at an all-time high in terms of its demand.
The global maternity clothing market is thriving, valued at around $18 billion, and is likely to grow further as awareness of holistic wellness increases. Today's expectant parents are more knowledgeable and conscious of their purchasing decisions, preferring apparel that is safe, sustainable, and fashionable.
Modern mommies want more than just an oversized tee to style their lives with. They are now more productive, more conscious, and more stylish. (Learn more about body-positivty through maternitywear at Parent Diaries – wearmiho.com)
Now, if you are someone who wishes to tap into this great business model, then worry not! Here is a comprehensive guide for you to follow towards your next best venture!
Know your People
Let’s list all that we know about the market whereabouts yet:
- Rise in Working moms
- Size inclusivity is something we need to continuously focus on while providing something better than baggy
- Mommies go CRAZZYYY for organic products even when it comes to clothes. (That’s why Miho provides them with Ayurvastra clothing)
- There are not many breastfeeding-friendly workwear products to choose from
- Most of these ladies are forced to be stay-at-home moms, and these clothes can encourage them to change that.
- They are also very fitness-focused in their approach, hence it would be our last option to make clothes in which they look anything but beautiful.
Define your people through your brand
Remember, not everything is for everyone, and that you cannot be perfect at it all!
So, pick your niche:
- Boss mom officewear
- Sustainable and organic nature mom (Miho’s specialty)
- Glam mom for all events
- Active mom for functional moms-to-be
Getting Ready
Just like any other gorgeous lady, getting the designs and tech-packs ready for the ladies is going to take the longest but it’s the process you need to have the most patience for. Cause this is what decides what your brand is going to be all about!
- Start with capsule collections with 5 - 10 SKUs (Stock Keeping Unit)
- Study the materials and trims you will be using and especially focus on the fesabilities of them and the other alternatives that could be there.
- Look at everything in two ways - financially and demand
- Create your sketches of the design
- Choose your raw material
- Make Spec sheets for all your selected designs
- Finalize on tags and label details
Find your Partner-in-crime (Your manufacturer)
Choose your best execution partner with the help of an article on www.mihowear.com
Here’s a quick checklist to tick before starting:
- Check their MOQs
- Get your products sampled
- Their lead time
- Previous testimonials
- Previous client portfolios
- Proper communication
- All the required certifications
Once this is done, begin with the pilot batch before scaling.
After this, choose your business model:
- D2C
- Retail/ Wholesalers
- Hybrid
- Point to be noted: All of them have theri own pros and cons to work with. Hence choose at the best convenience for you and your target customers
- Create your identity
- Develop your Logos and visuals
- Create your website
- Curate your Instagram page and focus on building organic followers
- Prep for the First launch
- Plan a Pre-launch
- Make an email list for early access
- Publish design teasers on social media
- Offer pre-launch discounts and gift bundles
- On the launch Day
- Highlight your USPs
- Utilize influencer marketing
- Post testimonials
- Post Launch services
Treating customers with empathy during a sensitive time as pregnancy:
- Simplify returns or exchanges
- Add heartfelt notes for that extra touch
- Offer personalized help with sizing and fittings
- Take Customer feedback for instant improvement
- Ask Customers
- Track your returns
- Improve your product line in every 3-6 months
Lastly, starting a maternitywear brand is more than just selling clothes. It’s about support, comfort, design, style and sustainability with all the emotions in the world.
